Social Media Week Schedule

MONDAY, OCTOBER 4

(Confirmed)

* 11 a.m. - Dr. Lambiase's PR Principles class (Palko 130)

--- Susan Carter Johns, VP of Strategic Relationships for  Susan G. Komen For the Cure HQ, Dallas, Texas.

* 5 p.m. - Social Media at Your Fingertips at the BLUU Zeidman room.
--- Karen Phillips, Associate Account Director, T3 Integrated Marketing & Advertising.
Sponsored by the Schieffer School of Journalism, the TCU Ad Association and the Advertising Education Foundation.

TUESDAY, OCTOBER 5

(Confirmed)

* 9:30-10:50 a.m. - Dr. Bright's Advertising and the Consumer class (MS 214)
--- Karen Phillips, Associate Account Director at T3 ad
agency in Austin, will discuss social media and advertising

* 11-12:20 p.m. - Dr. Coleman's Advertising Principles & Dr. Eric Yorkston’s Customer Insights class from the Neeley School of Business (Palko 130)
--- Karen Phillips, Associate Account Director at T3 ad agency in Austin, will discuss social media and advertising

* 3:30 p.m. - Dr. George's Writing for Strategic Communication class (MS 221)
--- Chip Hanna, Balcom Agency and TCU alum

* 4:30 p.m. - Chip Hanna, will speak at a combined TCU Ad Association and PRSSA presentation

WEDNESDAY, OCTOBER 6

(Confirmed)

* 10 a.m. - Broc Sears' Interactive Communication Design Class (MS 214)

--- Star-Telegram reporter Andrea Ahles

--- Cowgirl Hall of Fame social media coordinator and TCU alum Cindi Collins

--- Amon Carter Museum social media coordinator Elizabeth Le Coney
--- TCU Department of Marketing and Communication Director Lisa Albert and Kate Kent, Assistant Director
 

* 11 a.m. - Broc Sears' Interactive Communication Design Class (MS 214)

--- Star-Telegram reporter Andrea Ahles

--- Cowgirl Hall of Fame social media coordinator and TCU alum Cindi Collins

--- Amon Carter Museum social media coordinator Elizabeth Le Coney
--- TCU Department of Marketing and Communication Director Lisa Albert and Kate Kent, Assistant Director

* Noon - Brownbag lunch with Ahles, Collins, Le Coney, Albert and Kent in Schieffer Seminar Room

THURSDAY, OCTOBER 7

(Confirmed)

* Take the SMW Trivia Test.
Submit your high score and you could win a $50 TCU Bookstore gift card.
Go to tcusocialmediaweek.blogspot.com at 12:01 a.m. and the test will be unlocked for 24 hours.
Good luck!

* Go see The Social Network with some of your friends.

FRIDAY, OCTOBER 8
(Confirmed)

* 11 a.m. - Dr. Lambiase's PR Principles class (Palko 130)
--- Lauren Fernandez, moderator of #u30pro group for PR professionals on Twitter; social media experience at Moroch, American Mensa, and Radian6

* Noon - brownbag lunch with Lauren Fernandez in Schieffer Seminar Room

* 1 p.m. - Dr. Lambiase's Research and Evaluation class (MS 204)

Social Media Week for Fall 2010 begins October 4

TCU's Schieffer School of Journalism will begin Monday, Oct. 4 and extend through Friday, Oct. 8.
Business professionals will visit classes throughout the week and talk with students about social media and how their companies use platforms like Facebook. blogs and podcasts to deliver news and information to their target audiences.